The costly and crazy things we do for the dogs we love.


AUGUST 4, 2020  

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Here's some more fun stats about pet spending from our survey:

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Create My Pet's Plan

Survey conducted in 5/2020 by Pumpkin with a sample of 1,000 respondents who are current dog owners.

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Create My Pet's Plan
  • 35% of dog parents splurge on designer dog collars
  • 21% of dog parents would consider paying for an at-home doggie treadmill
  • 20% of dog parents  would consider making a decision for their dog based on their horoscope
  • 85% of dog parents deeply care about their pet’s physical health and longevity

Men vs Women

  • 23% of doggie dads paid to register their pup as emotional support animals just to give them access to places dogs aren't usually allowed (only 12% of dog moms did the same)
  • Men are 3x more likely than women to make an online dating profile for their pooch

Millennials vs Gen X

  • Millennials are almost 10x more likely than Gen X to spend upwards of $5,000 on a dog’s birthday party
  • Gen X is 2x more likely than Millennials to care about their pup’s mental health and happiness

We asked, "What's the priciest thing you purchased for your pup? 
Most people told us vet bills and medical care were their biggest expenses, with an average cost of $1000-2,000. But there were plenty of other pricey pet indulgences we heard about:

  • Dog training: $15,000 (Wow, that must be one well-behaved pup now?!)
  • Bought a house so the dog would have a back yard
  • One week at a luxury dog resort & spa: $8,000 
  • Intervertebral spine surgery: $6,000
  • Designer dog chain and collar: $5,000 
  • Dog's 10th birthday party: $3,000
  • An emergency vet visit for a spider bite: $2,000
  • A custom dog house made of retrofit old barn wood: $1,500 
  • A Fendi dog carrier: $1,500
  • Vacations in the mountains so the dog can play in the creek: $1,500 per vacation 
  • A mini dog car: $600
  • A pheasant hunt on private land: $350
  • An obstacle course for the pup to exercise during Covid: $145 
  • "His food alone costs over $100 a month. His beds were hundreds of dollars. He has a hammock for the car. I bought him a $20 mammoth bone. We have matching warm vanilla sugar body spray, but his is made for dogs. There’s no limit to what I’d spoil this precious being with. He’s only on this earth for so little time, and I rescued him at 8 years old. Someone abandoned him on the streets! He deserves whatever money can buy.”

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Notice to California Residents

**Pumpkin Pet Insurance policies do not cover pre-existing conditions. Waiting periods, annual deductible, co-insurance, benefit limits and exclusions may apply. For full terms, visit Products and rates may vary and are subject to change. Discounts may vary and are subject to change.

Pumpkin Insurance Services Inc. (Pumpkin) is a licensed insurance agency, not an insurer. Insurance is underwritten by United States Fire Insurance Company, a Crum & Forster Company and produced by Pumpkin. Pumpkin receives compensation based on the premiums for the insurance policies it sells.

**Pumpkin Preventive Essentials is not an insurance policy. It is offered as an optional add-on non-insurance benefit. Pumpkin is responsible for the product and administration. For full terms, visit

The Simparica Trio and Revolution Plus product information provided in this site is intended only for residents of the United States. The products discussed herein may have different product labeling in different countries. The health information contained herein is provided for educational purposes only and is not intended to replace discussions with a health care provider. All decisions regarding patient care must be made with a healthcare provider, considering the unique characteristics of the patient.

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